Google advertising for SMBs and freelancers

Google Ads in Mallorca

Google Ads campaigns for small and medium businesses in Mallorca. Show up exactly when someone on the island searches for what you offer and bring ready-to-buy customers to your business, without wasting budget.

What does our service include?

Segmented search campaigns

Google Display Network

Smart remarketing

Shopping campaigns

YouTube Ads

Conversion optimization

Ad A/B testing

Efficient budget management

Detailed performance reports

Benefits for your business

Immediate results

Start receiving visits and leads from the first day of active campaign.

Precise targeting

Reach exactly your target audience in Mallorca with geographic and demographic targeting.

Total budget control

Decide how much to invest and adjust in real time based on results.

Clear metrics

Know exactly the return on every euro invested in advertising.

Our work process

Analysis

We study your business, competition and campaign objectives.

Setup

We create the optimized campaign structure for maximum performance.

Launch

We activate campaigns with high-impact ads.

Optimization

We continuously improve performance and reduce costs.

Service at a glance

What it is: Paid campaigns on Google Search, Maps, YouTube and display, geotargeted to your area of Mallorca.
Time to effect: Data from the first days; serious optimisation needs several weeks of volume.
What's required: A clear landing page, conversion tracking and a defined daily budget.
Account ownership: The Google Ads account is yours; we work inside it.

Scope of the service

Campaign structure by service, product or town, not one generic campaign for everything.
Buying-intent keyword research plus a negative list so you don't pay for useless clicks.
Ad copy adapted to each ad group and area of the island.
Extensions: sitelinks, callouts, call and location.
Geotargeting by town or radius (Palma, Calvià, Manacor, Inca, Alcúdia...).
Conversion tracking setup, verified before scaling spend.
Ongoing optimisation of bids, budgets, ads and search terms.

Deliverables

Account plan with structure, keywords and proposed budget.
Campaigns built and verified inside your Google Ads account.
Conversion tracking checked end to end.
Monthly report: spend, clicks, conversions and cost per conversion.

How it is measured

The metric that matters is cost per result, not clicks. A conversion is configured for every valuable action (form, call, WhatsApp or purchase), verified, and campaigns are compared by cost per conversion. The search terms report is reviewed to cut wasted spend.

Who it's for and who it isn't

Worth it if

People actively search Google for your service (renovations, dentist, garage, lawyer, rentals...).
You can handle the volume of enquiries that arrives.
You have a stable monthly budget, even a modest one, and enough margin per customer.

Not worth it if

Nobody searches for your product yet: Meta Ads or TikTok Ads fit better to create demand.
The landing page doesn't explain the service or make contact easy.
No conversion can be measured and there's no way to know what works.

Google Ads in Mallorca: FAQ

How much budget do I need to start?

It depends on your sector and the cost per click of your keywords. What matters is that the daily budget collects enough data to optimise: with very little spend campaigns take a long time to learn. The proposal includes a realistic minimum for your case.

Can you target only my town?

Yes. Targeting can be limited by town, by radius in kilometres or by a set of areas, adjusting bids for the areas that convert best.

Is the Google Ads account mine?

Yes. We always work inside an account in your name, with your payment method and your history. If we stop working together, the account and its data stay with you.

Google Ads or SEO?

Google Ads brings traffic from day one but stops when spend stops; SEO takes months but builds a lasting base. With budget available, the usual path is to start with Ads and work SEO in parallel.